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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Herm, Steffen"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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When thigs go wrong, don't rely on committed consumers : effects of delayed product launches on brand trust
Herm, Steffen
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10009703625
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