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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Kumar, Minu"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Business horizons
1
Enhancing knowledge development in marketing ; Vol. 21
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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Enhancing consumers' affection for a brand using
product
design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
2
Exploring the appeal of
product
design
: a grounded, value-based model of key design elements and relationships
Noble, Charles H.
;
Kumar, Minu
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 640-657
Persistent link: https://www.econbiz.de/10008649333
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