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~isPartOf:"The journal of services marketing"
~language:"eng"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Government document"
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Consumer behaviour
Brand leadership
1
Brand management
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Luxury goods
1
Luxury products
1
Luxusgüter
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Markenführung
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Propensity score analysis
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Selection bias
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Ko, Yong Jae
Mattila, Anna S.
7
Sharma, Piyush
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Klaus, Philipp
5
Daunt, Kate L.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
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Rosenbaum, Mark
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Neale, Larry
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Poddar, Amit
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Seger-Guttmann, Tali
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Chen, Ivy S. N.
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Choi, Beom Joon
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Collier, Joel E.
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Das, Gopal
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Gabler, Colin B.
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Gilboa, Shaked
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Ha, Hong Youl
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Koku, Paul Sergius
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The journal of services marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of nonprofit & public sector marketing
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Journal of travel and tourism marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
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