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~isPartOf:"The journal of services marketing"
~person:"Chumpitaz Caceres, Rubén"
~subject:"Innovation"
~subject:"Kundenintegration"
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Not always co-creation : introducing interactional co-destruction of value in service-dominant logic
Plé, Lo͏i͏̈c
;
Chumpitaz Caceres, Rubén
- In:
The journal of services marketing
24
(
2010
)
6
,
pp. 430-437
Persistent link: https://www.econbiz.de/10008749368
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