//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of services marketing"
~person:"Garry, Tony"
~subject:"Brand management"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Vertrauen
Beziehungsmarketing
1
Brand community
1
Consumer behaviour
1
Customer engagement
1
Customer engagement behavior
1
Customer engagement emotion
1
Customer integration
1
Emotion
1
Gamification
1
Konsumentenverhalten
1
Kundenintegration
1
Markenführung
1
Netnography
1
Relationship marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Garry, Tony
Balaji, M. S.
1
Bang, Nguyen
1
Basso, Kenny
1
Becerra, Enrique
1
Becker-Özcamlica, Hürrem
1
Bordian, Mariia
1
Cheng, Ya-Yun
1
Chi, Ming
1
Choi, Beom Joon
1
Dagger, Tracey S.
1
David, Meredith E.
1
Dean, Dwane Hal
1
Disse, Isabel Kittyma
1
Gammoh, Bashar S.
1
Gil Saura, Irene
1
Goode, Mark M. H.
1
Grant, David B.
1
Groth, Markus
1
Harrigan, Paul
1
Harris, Lloyd C.
1
Hartl, Barbara
1
Harwood, Tracy
1
Hofmann, Eva
1
Hollebeek, Linda D.
1
Holloway, Betsy Bugg
1
Jillapalli, Ravi
1
Joseph-Mathews, Sacha
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Juric, Biljana
1
Kang, Doo Syen
1
Kao, Tzu-Yi
1
Kemp, Elyria
1
Kharouf, Husni
1
Khong Kok Wei
1
Kim, Soon-Ho
1
Klaus, Philipp
1
La, Suna
1
more ...
less ...
Published in...
All
The journal of services marketing
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->