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~isPartOf:"The journal of services marketing"
~person:"Grönroos, Christian"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
3
Betriebliche Wertschöpfung
2
Lieferantenmanagement
2
Service logic
2
Supplier relationship management
2
Value creation
2
Business model
1
Consumer behaviour
1
Customer data
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Customer integration
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Dienstleistung
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Dienstleistungsmarketing
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Direct interaction
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Geschäftsmodell
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Konsumentenverhalten
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Kundendaten
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Kundenintegration
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Measurement directions
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Promise theory
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Relationality
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Relationship
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Relationship marketing readiness
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Reverse use of customer data
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Services marketing
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Grönroos, Christian
Klaus, Philipp
6
Mattila, Anna S.
6
Aksoy, Lerzan
3
Alkire, Linda
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Dagger, Tracey S.
3
Gruber, Thorsten
3
Harris, Lloyd C.
3
Heinonen, Kristina
3
Hollebeek, Linda D.
3
Holloway, Betsy Bugg
3
Barnes, Donald C.
2
Basso, Kenny
2
Beatty, Sharon E.
2
Benkenstein, Martin
2
Black, Hulda G.
2
Choi, Beom Joon
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Collier, Joel E.
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Frow, Pennie
2
Furrer, Olivier
2
Gabler, Colin B.
2
Gil Saura, Irene
2
Gustafsson, Anders
2
Hansen, John D.
2
Johnson, Lester W.
2
Jones, Tim
2
Landry, Mikèle
2
Lee, Richard
2
Leisen Pollack, Birgit
2
Madupalli, Ramana Kumar
2
McColl-Kennedy, Janet R.
2
Neale, Larry
2
Patterson, Paul G.
2
Payne, Adrian
2
Poddar, Amit
2
Rosenbaum, Mark
2
Taylor, Shirley F.
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The journal of services marketing
Meddelanden från Svenska Handelshögskolan
4
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of Historical Research in Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management Decision
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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