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~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~type_genre:"Working Paper"
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Technological forecasting & social change : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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European Sport management quarterly : ESMQ
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Four-mode channel interactivity concept and channel preferences
Florenthal, Bela
;
Shoham, Aviv
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
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