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~isPartOf:"The journal of services marketing"
~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
9
Business-to-business marketing
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Dienstleistungsqualität
6
Service quality
6
Beziehungsmarketing
5
Lieferantenmanagement
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Edvardsson, Bo
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Groth, Markus
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Jouny-Rivier, Elodie
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The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
92
The journal of business & industrial marketing
38
Journal of business research : JBR
17
Journal of business-to-business marketing
15
SpringerLink / Bücher
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
7
Innovatives Markenmanagement
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
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Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of business environment : IJBE
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
The Oxford handbook of strategic sales and sales management
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie
;
Reynoso, Javier
;
Edvardsson, Bo
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
Saved in:
2
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
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