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~isPartOf:"The journal of services marketing"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
34
Social web
34
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Social media
16
Internet marketing
10
Online-Marketing
10
Virales Marketing
10
Customer integration
6
Kundenintegration
6
Brand management
5
Customer engagement
5
Digitalisierung
5
Digitization
5
Markenführung
5
Netnography
5
Customer satisfaction
4
Dienstleistungsqualität
4
Internet
4
Kundenzufriedenheit
4
Online retailing
4
Online-Handel
4
Service quality
4
Well-being
4
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3
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E-commerce
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Electronic Commerce
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Information technology
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Informationstechnik
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3
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23
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Abney, Alexandra K.
1
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Akareem, Husain Salilul
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Bakri, Marlini
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Bargoni, Augusto
1
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1
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The journal of services marketing
Journal of business research : JBR
168
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
International journal of electronic marketing and retailing : IJEMR
33
Technological forecasting & social change : an international journal
33
Journal of marketing
31
Business horizons
29
Journal of management information systems : JMIS
29
Journal of promotion management : innovations in planning and applied research
29
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of internet commerce
26
The journal of brand management : an international journal
24
International journal of business information systems : IJBIS
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of service management
19
Journal of travel and tourism marketing
19
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ECONIS (ZBW)
23
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23
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
3
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
4
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
5
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
6
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
7
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
8
Servicing through digital interactions andwell-being in virtual communities
Chou, Cindy Yunhsin
;
Leo, Wei Wei Cheryl
;
Chen, Tom
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10013407477
Saved in:
9
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
10
Customer responses to service failures on social media
Varnali, Kaan
;
Cesmeci, Caner
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 691-709
Persistent link: https://www.econbiz.de/10013407589
Saved in:
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