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Search: subject_exact:"Viral marketing"
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Viral marketing
31
Virales Marketing
31
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Dienstleistungsqualität
9
Service quality
9
Social Web
9
Social web
9
Customer service
4
Kundenservice
4
Online retailing
4
Online-Handel
4
Social media
4
Customer integration
3
Kundenintegration
3
USA
3
United States
3
Word-of-mouth
3
Beschwerdemanagement
2
Brand management
2
Complaint management
2
Confidence
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Customer engagement
2
Data Mining
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Data mining
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Dienstleistungssektor
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
2
Emotion
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Gerechtigkeit
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Greece
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Internet marketing
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Akareem, Husain Salilul
1
Alexandrov, Aliosha
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Bakri, Marlini
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Bargoni, Augusto
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Battisti, Enrico
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Becker-Özcamlica, Hürrem
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Enginkaya, Ebru
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Erdoğan, Hasan Hüseyin
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Fang, Xiang
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Garry, Tony
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Giachino, Chiara
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Gounaris, Spiros
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The journal of services marketing
Journal of business research : JBR
183
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
31
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
3
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
4
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
5
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
6
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
7
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
8
Servicing through digital interactions andwell-being in virtual communities
Chou, Cindy Yunhsin
;
Leo, Wei Wei Cheryl
;
Chen, Tom
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10013407477
Saved in:
9
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
10
Necessary evil : a strategy to manage dysfunctional customer behavior
Huang, Yu-Shan
;
Fang, Xiang
;
Liu, Ruping
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 741-753
Persistent link: https://www.econbiz.de/10013407597
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