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Social marketing
7
Consumer behaviour
3
Konsumentenverhalten
3
Social Marketing
3
Well-being
3
Brand management
2
Consumers experiencing vulnerability
2
Markenführung
2
Systematic review
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Transformative
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Baby boomers
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Brand image
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Brand personality
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Brand personality appeal
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Managing high-performance sport
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Mulcahy, Rory
3
Fleischman, David
2
Riedel, Aimee
2
Beatson, Amanda
1
Chi, Ming
1
Cury, Rubiana Lopes
1
Gordon, Ross
1
Harrigan, Paul
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Kean, Bridie
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Keating, Byron
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Magee, Christopher
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Witell, Lars
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The journal of services marketing
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
Working papers in economics
7
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ECONIS (ZBW)
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1
Social entrepreneurs in service : motivations and types
Samuelsson, Peter
;
Witell, Lars
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 27-40
Persistent link: https://www.econbiz.de/10013542863
Saved in:
2
A transformative and
social
marketing
ecosystem investigation into drug use among young adults
Riedel, Aimee
;
Beatson, Amanda
;
Mulcahy, Rory
;
Keating, …
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
Saved in:
3
Consumers experiencing vulnerability : a state of play in the literature
Riedel, Aimee
;
Messenger, Dana
;
Fleischman, David
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10013407407
Saved in:
4
Bereavement meanings and the conditions for successful social support service encounters
Plaud, Cécile
;
Urien, Bertrand
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10013407465
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
The impact of "capitalization" social support services on student-athlete well-being
Fleischman, David
;
Sotiriadou, Popi
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10013407606
Saved in:
7
Unlocking the potential of branding in
social
marketing
services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
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