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~isPartOf:"The marketing review"
~person:"Brown, Stephen"
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The marketing review
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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European journal of marketing : EJM
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Handbook on place branding and marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Memorable customer experiences : a research anthology
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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Where the wild brands are: some thoughts on anthropomorphic
marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
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2
The failgood factor: playing hopscotch in the
marketing
minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
Saved in:
3
Are
marketing
's metaphors good for it?
Brown, Stephen
- In:
The marketing review
8
(
2008
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10003760725
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