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~isPartOf:"The marketing review"
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Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
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2010
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3
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pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
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The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
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pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
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