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~isPartOf:"The marketing review"
~person:"Dwivedi, Yogesh Kumar"
~person:"Han, Heesup"
~subject:"Channel preferences"
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Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
- In:
The marketing review
16
(
2016
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
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