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~isPartOf:"The marketing review"
~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
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1
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
2
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
3
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
4
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
5
Mobile payment adoption : classification and
review
of the extant literature
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
13
(
2013
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10010200655
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