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~isPartOf:"The marketing review"
~person:"Kandhadai, Ravi"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Brand
placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
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