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~isPartOf:"The marketing review"
~person:"McDowell, Raymond"
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The marketing review
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Price-setting in business-to-business markets
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
3
,
pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
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2
Does the
marketing
curriculum reflect the importance of services
marketing
for practitioners?
Hilton, Toni
;
Hughes, Tim
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
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