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The marketing review
Handbook of research on consumerism in business and marketing : concepts and practices
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Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Smith, Terry
- In:
The marketing review
11
(
2011
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10009233548
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2
The existential consumption paradox : an exploration of meaning in
marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
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