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~isPartOf:"The marketing review"
~subject:"Advertising"
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Advertising
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Marketing management
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The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
35
The journal of business & industrial marketing
18
Journal of strategic marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing communications
14
European journal of marketing : EJM
13
International journal of innovation management
13
SpringerLink / Bücher
13
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of marketing
7
Journal of retailing and consumer services
7
Springer eBook Collection
7
Strategic market creation : a new perspective on marketing and innovation management
7
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
International journal of business innovation and research : IJBIR
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
Australasian marketing journal
4
Economics and business review
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ECONIS (ZBW)
7
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
5
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
6
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
7
Factors affecting the pursuit of standards: a theoretical framework
Riley, Debra
- In:
The marketing review
7
(
2007
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003501544
Saved in:
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