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~isPartOf:"The marketing review"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing management
48
Marketingmanagement
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Consumer behaviour
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8
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Annamalai, Balamurugan
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The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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ECONIS (ZBW)
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
3
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
4
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
6
Combining mix and relationship marketing
Lehtinen, Uolevi
- In:
The marketing review
11
(
2011
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009356738
Saved in:
7
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
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