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~isPartOf:"The marketing review"
~subject:"Brand image"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
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Brand image
Corporate reputation
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Brand management
52
Markenführung
52
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23
Consumer behaviour
20
Konsumentenverhalten
20
Brand
16
Markenartikel
15
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8
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2
Melewar, T. C.
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The marketing review
Journal of business research : JBR
366
The journal of brand management : an international journal
325
The journal of product & brand management
296
Journal of retailing and consumer services
179
European journal of marketing : EJM
89
Asia Pacific journal of marketing and logistics
78
Journal of marketing communications
73
Psychology & marketing
72
Marketing intelligence & planning
69
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
International journal of hospitality management
62
SpringerLink / Bücher
57
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
48
International marketing review
47
Journal of marketing management : MM
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
45
Journal of global marketing
45
The IUP journal of brand management : IJBRM
45
International journal of internet marketing and advertising : IJIMA
44
Journal of marketing
44
Journal of the Academy of Marketing Science
44
International journal of consumer studies
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The journal of consumer marketing
43
Journal of promotion management : JPM
42
Tourism management : research, policies, practice
42
European journal of marketing
35
International journal of advertising : the review of marketing communications
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of Islamic marketing
34
Journal of travel and tourism marketing
34
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of contemporary hospitality management
29
International journal of retail & distribution management
29
Journal of fashion marketing and management
29
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
5
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
6
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
9
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
10
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
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