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~subject:"Brand image"
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Brand image
Consumer behaviour
61
Konsumentenverhalten
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Brand management
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Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
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Relationship marketing
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The marketing review
Journal of business research : JBR
387
The journal of brand management : an international journal
294
The journal of product & brand management
286
Journal of retailing and consumer services
194
Tourism management : research, policies, practice
91
Journal of travel and tourism marketing
90
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Psychology & marketing
85
Journal of marketing communications
74
Marketing intelligence & planning
72
International journal of hospitality management
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of international consumer marketing
55
Journal of strategic marketing
53
SpringerLink / Bücher
53
Cogent business & management
52
Marketing letters : a journal of research in marketing
52
International marketing review
49
Journal of marketing management : MM
49
Journal of global marketing
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing
47
Journal of promotion management : innovations in planning and applied research
47
Journal of the Academy of Marketing Science
46
The journal of consumer marketing
46
International journal of consumer studies
45
The IUP journal of brand management : IJBRM
45
Tourism management perspectives : TMP
44
Journal of promotion management : JPM
40
Journal of Islamic marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of hospitality marketing & management
36
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Journal of fashion marketing and management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
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ECONIS (ZBW)
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1
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
4
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
6
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
7
The @critical role of corporate brand equity in B2B
marketing
: an example and analysis
Ryan, Jason
;
Silvanto, Sari
- In:
The marketing review
13
(
2013
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
Saved in:
8
Developing a new model for tracking brand equity as a measure of
marketing
effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
9
Where the wild brands are: some thoughts on anthropomorphic
marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
Saved in:
10
A practice-based model of effective
marketing
based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
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