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~isPartOf:"The marketing review"
~subject:"KMU"
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KMU
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
Market research
28
Marktforschung
28
Bibliometrics
18
Bibliometrie
18
Brand
16
Internet marketing
16
Online-Marketing
16
Markenartikel
15
Advertising
13
Großbritannien
13
United Kingdom
13
Werbung
13
Marketing theory
12
Marketingtheorie
12
Social Web
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Social web
12
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Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
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SME
9
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9
Social media
9
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Abed, Salma S.
1
Banerjee, Saikat
1
Brooks, Neil
1
Copley, Paul
1
Dwivedi, Yogesh Kumar
1
Gray, Gordon T.
1
Johnston, Malcolm
1
Khosrowshahi, Farzad
1
Oner, M. Atilla
1
Ozmen, Emre S.
1
Piercy, Niall
1
Sayal, Amber
1
Simkin, Lyndon
1
Underwood, Jason
1
Wert-Gray, Stacia
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1
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The marketing review
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of small business and enterprise development
41
The journal of business & industrial marketing
33
International journal of entrepreneurship and small business
26
Cogent business & management
25
Journal of strategic marketing
25
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
24
SpringerLink / Bücher
23
Journal of research in marketing and entrepreneurship : JRME
21
Small business economics : an entrepreneurship journal
21
Entrepreneurship marketing : principles and practice of SME marketing
20
Journal of research in marketing and entrepreneurship
18
International business review : the official journal of the European International Business Academy
17
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
17
Marketing intelligence & planning
17
International small business journal : researching entrepreneurship
15
Europäische Hochschulschriften / 5
14
Journal of small business strategy
14
International marketing review
13
European journal of marketing : EJM
12
Journal of global marketing
12
Marketing in kleinen und mittleren Unternehmen
12
Qualitative market research : an international journal
12
European research studies
11
International journal of globalisation and small business : IJGSB
11
International journal of innovation management
11
International journal of management & enterprise development : IJMED
11
The journal of brand management : an international journal
11
International entrepreneurship and management journal
10
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
The service industries journal
10
Asia Pacific journal of marketing and logistics
9
Small enterprise research : SER ; the Journal of SEAANZ
9
Springer eBook Collection
9
Berichte aus der Betriebswirtschaft
8
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
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1
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
2
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
3
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
4
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
5
Measuring
marketing
effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
6
Improving the
marketing
-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall
- In:
The marketing review
10
(
2010
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
Saved in:
7
A practice-based model of effective
marketing
based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
8
Through a discourse analysis lens less darkly : illuminating how SME principals and support agency practitioners see
marketing
in SMEs
Copley, Paul
- In:
The marketing review
10
(
2010
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10008760554
Saved in:
9
SME buying behaviour : literature review and an application agenda
Ozmen, Emre S.
;
Oner, M. Atilla
;
Khosrowshahi, Farzad
; …
- In:
The marketing review
13
(
2013
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10010200652
Saved in:
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