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Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
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37
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29
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Marketing
29
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28
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28
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Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
3
Gilmore, Audrey
3
Madichie, Nnamdi O.
3
Sarkar, Abhigyan
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Simkin, Lyndon
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Vos, Lynn
3
Boddy, Clive
2
Chadwick, Simon
2
Corkindale, David
2
Datta, Biplab
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Egan, John
2
Ferdous, Ahmed Shahriar
2
Gaur, Sanjaya Singh
2
Gilani, Hasan
2
Gray, David
2
Gurău, Călin
2
Hughes, Tim
2
Kadembo, Ernest M.
2
Kapoor, Kawaljeet Kaur
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Kitchen, Philip J.
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Lane, Nikala
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Osaki, Takanori
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Samad, Nayyer
2
Samli, A. Coskun
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Singh, Ramendra
2
Sinha, Jay I.
2
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2
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2
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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The marketing review
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
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Management Science
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ECONIS (ZBW)
214
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111
Evidence on customer loyalty relationships : an appraisal
Srivastava, Medha
;
Rai, Alok Kumar
- In:
The marketing review
15
(
2015
)
1
,
pp. 83-115
Persistent link: https://www.econbiz.de/10011407083
Saved in:
112
Thirty years of research on salesforce control systems and sales territory designs : an update on progress and research gaps
Fatima, Zoha
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012155672
Saved in:
113
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
114
Responding to change and customer value improvement : pragmatic advice to banks
Nyagadza, Brighton
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012299794
Saved in:
115
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
116
"Mind the gaps" between the
marketing
theory train and the
marketing
practice platform : the case of Egg Card
Madichie, Nnamdi O.
- In:
The marketing review
9
(
2009
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10003819094
Saved in:
117
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
118
Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Furner, Christopher P.
;
Racherla, Pradeep
;
Babb, Jeffry S.
- In:
The marketing review
14
(
2014
)
2
,
pp. 163-188
Persistent link: https://www.econbiz.de/10010417122
Saved in:
119
Conceptualising customer experiences : significant research propositions
Chahal, Hardeep
;
Dutta, Kamani
- In:
The marketing review
14
(
2014
)
4
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011444951
Saved in:
120
Special issue :
Marketing
education
Vos, Lynn
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010385810
Saved in:
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