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Consumer behaviour
61
Konsumentenverhalten
61
Brand management
52
Markenführung
52
Marketing management
48
Marketingmanagement
48
Beziehungsmarketing
37
Relationship marketing
37
Brand image
29
Markenimage
29
Marketing
29
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28
Marktforschung
28
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Online-Marketing
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Marketing theory
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Marketingtheorie
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Dienstleistungsqualität
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KMU
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9
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English
214
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Bang, Nguyen
7
Dwivedi, Yogesh Kumar
6
Melewar, T. C.
6
Agnihotri, Raj
3
Brennan, Ross
3
Brown, Stephen
3
Gilmore, Audrey
3
Madichie, Nnamdi O.
3
Sarkar, Abhigyan
3
Simkin, Lyndon
3
Vos, Lynn
3
Boddy, Clive
2
Chadwick, Simon
2
Corkindale, David
2
Datta, Biplab
2
Egan, John
2
Ferdous, Ahmed Shahriar
2
Gaur, Sanjaya Singh
2
Gilani, Hasan
2
Gray, David
2
Gurău, Călin
2
Hughes, Tim
2
Kadembo, Ernest M.
2
Kapoor, Kawaljeet Kaur
2
Kitchen, Philip J.
2
Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
Piercy, Nigel
2
Ponnam, Abhilash
2
Rahman, Mizan
2
Rana, Nripendra P.
2
Samad, Nayyer
2
Samli, A. Coskun
2
Shareef, Mahmud Akhter
2
Shobeiri, Saeed
2
Singh, Ramendra
2
Sinha, Jay I.
2
Skinner, Heather
2
Smith, Terry
2
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
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The marketing review
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
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ECONIS (ZBW)
214
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121
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
122
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
123
Relationship
marketing
in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
Osaki, Takanori
- In:
The marketing review
7
(
2007
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10003451069
Saved in:
124
Special issue : 2nd International Colloquium on Place
Marketing
and Nation Branding
International Colloquium on Place Marketing and Nation …
-
2013
Persistent link: https://www.econbiz.de/10010237418
Saved in:
125
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
126
Attitudinal loyalty, behavioural loyalty and social media : an introspection
Hawkins, Kerrie
;
Vel, Prakash
- In:
The marketing review
13
(
2013
)
2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10010200657
Saved in:
127
The gasoline industry : a review for
marketing
research
Lin, Yuanfang
;
Seetharaman, Seethu
- In:
The marketing review
13
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
Saved in:
128
Customer satisfaction and loyalty in B2B services : directions for future research
Naumann, Earl
;
Williams, Paul R.
;
Khan, M. Sajid
- In:
The marketing review
9
(
2009
)
4
,
pp. 319-333
Persistent link: https://www.econbiz.de/10003916455
Saved in:
129
Are marketers only half right?
Corkindale, David
- In:
The marketing review
9
(
2009
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003819083
Saved in:
130
Linking and anticipating impulse buying in services : a review
Kalita, Kalyani
;
Sarma, Mrinmoy K.
- In:
The marketing review
17
(
2017
)
3
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011853847
Saved in:
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