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Marketing management
48
Marketingmanagement
48
Marketing
24
Consumer behaviour
11
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11
Beziehungsmarketing
9
Brand management
9
Markenführung
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Brennan, Ross
3
Melewar, T. C.
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2
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Lane, Nikala
2
McDowell, Raymond
2
Osaki, Takanori
2
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2
Sinha, Jay I.
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2
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Alryalat, Mohammad Abdallah Ali
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Ang, Rodolfo P.
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Basalingappa, Anita
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The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
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114
Journal of marketing communications
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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51
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
52
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Saved in:
53
Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
- In:
The marketing review
8
(
2008
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
Saved in:
54
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
55
The role of religious marketing in economic regeneration: a case study of Knock
McDermott, John Carmel
- In:
The marketing review
8
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003674772
Saved in:
56
Integrated Internal Marketing Communication (IIMC)
Ferdous, Ahmed Shahriar
- In:
The marketing review
8
(
2008
)
3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003760730
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57
Media convergence and the evolving media business model : an overview and strategic opportunities
McPhillips, Simon
;
Merlo, Omar
- In:
The marketing review
8
(
2008
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003760736
Saved in:
58
Redefining the nature and format of the marketing communications mix
Hughes, Graham
;
Fill, Chris
- In:
The marketing review
7
(
2007
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003451067
Saved in:
59
Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer
Osaki, Takanori
- In:
The marketing review
7
(
2007
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10003451069
Saved in:
60
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
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