//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The nature and scope of marketing research"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
3
Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Theorie
2
Theory
2
USA
2
United States
2
Bauwirtschaft
1
Construction industry
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Scientific method
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Non-commercial literature
Reprint
Sammlung
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Agarwal, James
1
Bagozzi, Richard P.
1
Hunt, Shelby D.
1
Malhotra, Naresh K.
1
Peterson, Mark A.
1
Published in...
All
The nature and scope of marketing research
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Legends in marketing
20
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
13
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
Faculty & research / Insead : working paper series
8
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Working paper / European Institute for Advanced Studies in Management
7
Meddelanden från Svenska Handelshögskolan
6
Sage library in marketing
6
Proceedings series / American Marketing Association
5
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Arbeitspapiere zur Marketingtheorie
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Management working paper
2
Marketing-mix strategies - product strategy and promotion strategy
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Qualitative marketing research : approaches, techniques and analysis
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
3
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->