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~isPartOf:"The quarterly review of economics and business : journal of the Midwest Economics Association"
~subject:"Fernsehwerbung"
~subject:"Rundfunk"
~type:"article"
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The quarterly review of economics and business : journal of the Midwest Economics Association
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Handbook of media economics ; Volume 1A
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International journal of advertising : the quarterly review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Readings in applied microeconomics : the power of the market
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Oligopoly in advertiser-supported media
Masson, Robert T.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001096755
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