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~isPartOf:"The service industries journal"
~language:"eng"
~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Beziehungsmarketing
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Collectivism
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Individualismus
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Bang, Nguyen
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The service industries journal
The marketing review
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Asia-Pacific journal of business administration
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Journal of business research : JBR
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Marketing intelligence & planning
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International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
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