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~isPartOf:"The service industries journal"
~subject:"Brand management"
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Brand management
Corporate reputation
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Dienstleistungsqualität
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The service industries journal
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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International studies of management and organization
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SpringerLink / Bücher
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Corporate brand and corporate reputation
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Corporate communications : an international journal
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Journal of business strategy
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Journal of strategic marketing
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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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International journal of hospitality management
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Journal of marketing
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Journal of marketing management : MM
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Qualitative market research : an international journal
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Springer eBook Collection / Business and Economics
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Contemporary thoughts on corporate branding and corporate identity management
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Corporate reputation review
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Employer branding for competitive advantage : models and implementation strategies
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European management journal
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Gabler Edition Wissenschaft
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Handel und Internationales Marketing / Retailing and International Marketing
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions
Jeng, Shih-Ping
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003732911
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