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~isPartOf:"The service industries journal"
~subject:"Markentreue"
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The service industries journal
Journal of retailing and consumer services
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What consumers say and do : planned and actual amounts bought in relation to brand benefits
Porto, Rafael Barreiros
;
Oliveira-Castro, Jorge Mendes de
; …
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2565-2576
Persistent link: https://www.econbiz.de/10009413572
Saved in:
2
Special issue: Consumer behaviour analysis and services
Wells, Victoria K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009413594
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