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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~source:"econis"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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The silver market phenomenon : marketing and innovation in the aging society
Measuring and managing brands
6
Cracking the code : leveraging consumer psychology to drive profitability
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Advances in services marketing
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Enhancing customer engagement through location-based marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing im gesellschaftlichen Dialog
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New world marketing
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Using influencer marketing as a digital business strategy
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Customer relationship management in electronic markets
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Digital marketing strategies and models for competitive business
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Fashion branding and communication : core strategies of European luxury brands
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Green advertising and the reluctant consumer
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Handbook of brand relationships
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Handbook of research on customer engagement
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Handbook of research on customer equity in marketing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Michael Porter ; Vol. 1
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Strategic corporate communication in the digital age
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Analyzing the strategic role of social networking in firm growth and productivity
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Applied economics, business and development
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Apps management and e-commerce transactions in real-time
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Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
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Brand management ; Vol. 2
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Branding and sustainable competitive advantage : building virtual presence
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Breaking new ground in theory and practice
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Building corporate identity, image and reputation in the digital era
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Business practices in emerging and re-emerging markets
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The discovery and development of the silver market in Germany
Eitner, Carolin
;
Enste, Peter
;
Naegele, Gerhard
;
Leve, …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 309-324)
.
2011
Persistent link: https://www.econbiz.de/10008746317
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2
The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 295-308)
.
2011
Persistent link: https://www.econbiz.de/10008746318
Saved in:
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