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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~subject:"Appropriate technology"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"United Kingdom"
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The silver market phenomenon : marketing and innovation in the aging society
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
20
International journal of consumer studies
20
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
19
NBER working paper series
17
Discussion paper series / IZA
16
MEA discussion papers
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
14
Journal of retailing and consumer services
13
Europäische Hochschulschriften / 5
12
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
12
Fiscal studies : the journal of the Institute for Fiscal Studies
11
IZA Discussion Paper
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
Schmollers Jahrbuch : journal of contextual economics
10
SpringerLink / Bücher
10
55plus Marketing : Zukunftsmarkt Senioren
9
IFS working paper
9
LIS working paper series
9
Forschung aktuell
8
Jahrbuch Seniorenmarketing
8
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
8
Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
8
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
7
Health marketing quarterly
7
Journal of business research : JBR
7
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
6
ESRC-Sage discussion papers
6
Journal of fashion marketing and management
6
Journal of marketing management : MM
6
Psychology & marketing
6
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
6
The aging consumer : perspectives from psychology and marketing
6
The international review of retail, distribution and consumer research
6
The journal of services marketing
6
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
6
ZeS-Arbeitspapier / Zentrum für Sozialpolitik, Universität Bremen
6
Älterwerden neu denken : interdisziplinäre Perspektiven auf den demografischen Wandel
6
Demografiepolitik : Herausforderungen und Handlungsfelder
5
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ECONIS (ZBW)
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Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn
;
Simcock, Peter
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 195-201)
.
2011
Persistent link: https://www.econbiz.de/10008746029
Saved in:
2
Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
Saved in:
3
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 149-159)
.
2011
Persistent link: https://www.econbiz.de/10008746032
Saved in:
4
The discovery and development of the silver market in Germany
Eitner, Carolin
;
Enste, Peter
;
Naegele, Gerhard
;
Leve, …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 309-324)
.
2011
Persistent link: https://www.econbiz.de/10008746317
Saved in:
5
The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 295-308)
.
2011
Persistent link: https://www.econbiz.de/10008746318
Saved in:
6
Catering to older consumer's customer service needs
Pettigrew, Simone
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 217-228)
.
2011
Persistent link: https://www.econbiz.de/10008746324
Saved in:
7
Grey power : developing older customer strategies
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 203-216)
.
2011
Persistent link: https://www.econbiz.de/10008746325
Saved in:
8
Gerontechnology for a super-aged society
Fukuda, Ryoko
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 79-89)
.
2011
Persistent link: https://www.econbiz.de/10008749564
Saved in:
9
Leveraging disruptive innovations for the silver market
Kohlbacher, Florian
;
Hang, Chang Chieh
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 65-77)
.
2011
Persistent link: https://www.econbiz.de/10008749565
Saved in:
10
Integration of the elderly into the design process
Schmidt-Ruhland, Karin
;
Knigge, Mathias
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10008749566
Saved in:
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