TERBLANCHE-SMIT, Marlize; TERBLANCHE, Nic - In: Theoretical and Applied Economics XVII(2010) (2010) 11(552), pp. 79-90
The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...