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~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~subject:"Estimation"
~subject:"Produktqualität"
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
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