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~isPartOf:"Thunderbird international business review"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Thunderbird international business review
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The Guaranty Trust Bank of Nigeria : from niche positioning to mass-market branding
Maklan, Stan
;
Knox, Simon
- In:
Thunderbird international business review
51
(
2009
)
4
,
pp. 385-398
Persistent link: https://www.econbiz.de/10003874379
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Building a giant : Bank of America
Rinzinwangmo, Yabshi Pan
;
Fengming, Song
- In:
Thunderbird international business review
51
(
2009
)
6
,
pp. 583-593
Persistent link: https://www.econbiz.de/10003907942
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