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~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Markenführung
Brand image
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Brand management
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China
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Unternehmenserfolg
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Always learning
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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The journal of brand management : an international journal
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Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
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