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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Großmann, Tina"
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Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
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