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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Advertising effects
Consumer behaviour
Werbewirkung
Deutschland
1
Football
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Fußball
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Germany
1
Konsumentenverhalten
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Sponsoring
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Sportbekleidung
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Sportswear
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Backhaus, Christof
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Evanschitzky, Heiner
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of fashion marketing and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
The journal of product & brand management
2
European Sport management quarterly : ESMQ
1
International journal of Islamic marketing and branding
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International journal of business and emerging markets : IJBEM
1
International journal of markets and business systems
1
International journal of sport management and marketing : IJSMM
1
Journal of economics & management strategy : JEMS
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Journal of marketing management : MM
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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