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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Corporate Social Responsibility für Industriegüter : wie können sich B-to-B-Unternehmen durch eine CSR-Markenführung differenzieren?
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
1
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010341451
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