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~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Communication
1
Customer satisfaction
1
Designation of origin
1
Dienstleistungsqualität
1
Herkunftsbezeichnung
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Kommunikation
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Service quality
1
Werbewirkung
1
Werbung
1
brand attitudes
1
digital communication
1
emojis
1
originality
1
parodic advertisements
1
service quality
1
topic of conversation
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Aufsatz in Zeitschrift
Article in journal
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English
2
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Gierl, Heribert
Ko, Eunju
Alt, Thomas
1
Bilstein, Nicola
1
Decker, Reinhold
1
Esch, Franz-Rudolf
1
Flaswinkel, Anne Mareike
1
Haltmayer, Vanessa
1
Hein, Sebastian
1
Kraus, Vanessa
1
Krause, Franziska
1
Kristal, Samuel
1
Mahadevan, Jochen
1
Moldovanu, Vladimir
1
Mueller-Klockmann, Torsten
1
Rump, Markus
1
Sarstedt, Marko
1
Schlereth, Christian
1
Schnurr, Benedikt
1
Schroll, Roland
1
Souka, Mohamed
1
Toth, Laura
1
Zinkann, Reinhard Christian
1
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
Journal of business research : JBR
25
Marketing : ZFP ; journal of research and management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
2
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Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
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