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~isPartOf:"Transforming relationship marketing : strategies and business models in the digital age"
~person:"Ratten, Vanessa"
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Transforming relationship marketing : strategies and business models in the digital age
Developing digital marketing : relationship perspectives
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Routledge advances in management and business studies
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Routledge frontiers of business management
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Routledge studies in entrepreneurship
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The journal of high technology management research
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Context-based Entrepreneurship : The Importance of Location, Time, and Culture
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
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Entrepreneurship, innovation and inequality : exploring territorial dynamics and development
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Routledge Frontiers of Business Management Ser
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Relationship marketing in the digital age
Ratten, Vanessa
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Ahmed, Tanvir
- In:
Transforming relationship marketing : strategies and …
,
(pp. 136-144)
.
2021
Persistent link: https://www.econbiz.de/10012318952
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