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~isPartOf:"Transportation research / E : an international journal"
~person:"Li, Guo"
~subject:"Brand management"
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Brand management
Lieferkette
5
Supply chain
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Logistics
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Logistics provider
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Logistik
3
Logistikdienstleister
3
Blockchain
2
Brand spillover
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Distribution channel
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Game theory
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Lieferantenmanagement
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Markenführung
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Online retailing
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Online-Handel
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Preismanagement
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Pricing strategy
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Risikomanagement
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Risk management
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Spieltheorie
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Spillover effect
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Spillover-Effekt
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Supplier relationship management
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Vertriebsweg
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Betriebliche Wertschöpfung
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Brand
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Business model
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Business model design
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Channel selection
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Channel strategy
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Co-opetitive supply chain
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Cold supply chain
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Competition
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Competitive strategy
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Coopetition
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Dienstleistungsmarketing
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Li, Guo
Wu, Huamin
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1
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Dai, Xin
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Li, Zhongfei
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Liu, Mengqi
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Pun, Hubert
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Sethi, Suresh P.
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Transportation research / E : an international journal
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Contingent channel strategies for combating brand spillover in a co-opetitive supply chain
Wu, Huamin
;
Li, Guo
;
Zheng, Hong
;
Zhang, Xuefeng
- In:
Transportation research / E : an international journal
164
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013366806
Saved in:
2
Does free brand spillover benefit online retailers? : roles of logistics service selection
Liu, Mengqi
;
Li, Guo
;
Wu, Huamin
;
Li, Xiaochuan
- In:
Transportation research / E : an international journal
178
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014437662
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