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~isPartOf:"VDI-[Buch]"
~person:"Kleinaltenkamp, Michael"
~subject:"Business-to-business marketing"
~subject:"Project management"
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VDI-[Buch]
Industrial marketing management : the international journal for industrial and high-tech firms
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Business relationship management and marketing
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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Kohlhammer Edition Marketing
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Springer texts in business and economics
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Technischer Vertrieb
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Advances in services marketing
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Aufbruch : Ingredient Branding schafft Werte
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Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
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Field guide to case study research in business-to-business marketing and purchasing
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Fundamentals of business-to-business marketing
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Business & Industrial Marketing
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Journal of service research
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Springer eBook Collection / Business and Management
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Volume 21, Issue 2
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Technischer Vertrieb : eine praxisorientierte Einführung in das Business-to-Business-Marketing
Kleinaltenkamp, Michael
;
Saab, Samy
-
2009
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