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~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~person:"Backhaus, Klaus"
~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
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Betriebswirtschaftslehre
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Business-to-business marketing
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Germany
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Backhaus, Klaus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Industriegütermarketing
Backhaus, Klaus
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2003
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7., erw. und überarb. Aufl.
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