Hastari, Revi; Adela, Zehan; Alkhair, Hanesman - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 92-103
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...