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~isPartOf:"Vision : the journal of business perspective"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand extension
3
Brand image
3
Brand management
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India
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Indien
3
Markenführung
3
Markenimage
3
Markentransfer
3
Brand Extension
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Consumer behaviour
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Advertising
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Advertising effects
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Brand
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Brand Advertisement
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Confidence
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Erfolgsfaktor
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Feedback Effects
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Hierarchical Regression
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Parent Brand Equity
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Joshi, Richa
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Kaur, Harleen
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Pandit, Ajay
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Yadav, Rajan
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Vision : the journal of business perspective
The journal of brand management : an international journal
19
Journal of business research : JBR
17
Psychology & marketing
14
The journal of product & brand management
14
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Australasian marketing journal
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Journal of fashion marketing and management
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Asia Pacific journal of marketing and logistics
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European research on management and business economics
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of international marketing
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Journal of international marketing and marketing research
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing
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Journal of service research : JSR
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Nankai business review international
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The journal of consumer marketing
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Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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