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~isPartOf:"Vision : the journal of business perspective"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Brand extension
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Brand image
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Brand management
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Bapat, Dhananjay
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Joshi, Richa
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Kaur, Harleen
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Yadav, Rajan
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Vision : the journal of business perspective
The journal of product & brand management
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The journal of brand management : an international journal
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Journal of business research : JBR
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international consumer marketing
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The IUP journal of brand management : IJBRM
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of retailing
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Business horizons
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European research on management and business economics
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Global business review
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of business economics and management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
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Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
3
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
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