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~isPartOf:"WEB 2.0 : Hype oder Substanz?"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Hamburg-Mannheimer Versicherungs-Aktien-Gesellschaft
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Drüner, Marc
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WEB 2.0 : Hype oder Substanz?
Contemporary issues in social media marketing
6
Handbook of social media management : value chain and business models in changing media markets
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Kundenintegration 2.0
3
Organizations and social networking : utilizing social media to engage consumers
3
Social media in strategic management
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Branding and sustainable competitive advantage : building virtual presence
2
Business organizations and collaborative web : practices, strategies and patterns
2
Crowdfunding for sustainable entrepreneurship and innovation
2
Digital advertising : theory and research
2
E-retailing challenges and opportunities in the global marketplace
2
Exploring the rise of fandom in contemporary consumer culture
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information technology and product development
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Leveraging computer-mediated marketing environments
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Advanced technologies management for retailing : frameworks and cases
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bridging the gap between advertising academia and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business horizons
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Consumer information systems and relationship management : design, implementation, and use
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement : contemporary issues and challenges
1
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ECONIS (ZBW)
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Potenziale des Web 2.0 im Innovations-, Marketing- und Kommunikationsmanagement
Drüner, Marc
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 1-12)
.
2008
Persistent link: https://www.econbiz.de/10003784616
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2
Wie Kunden zu Koproduzenten werden : neue Entwicklungen in Open Innovation und Mass Customization
Piller, Frank P.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 39-48)
.
2008
Persistent link: https://www.econbiz.de/10003784625
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