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~isPartOf:"WEB 2.0 : Hype oder Substanz?"
~subject:"Online-Handel"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Online-Handel
Online-Marketing
Social Web
6
Social web
6
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4
Internet marketing
3
Customer integration
2
Innovation management
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Hamburg-Mannheimer Versicherungs-Aktien-Gesellschaft
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Neckermann Versand AG
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Aufsatz im Buch
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German
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Adlwarth, Wolfgang
1
Füller, Johann
1
Piller, Frank P.
1
Schallhorn, Dirk
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WEB 2.0 : Hype oder Substanz?
Social Branding : Strategien - Praxisbeispiele - Perspektiven
19
Handbook of research on integrating social media into strategic marketing
17
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
9
Cases on strategic social media utilization in the nonprofit sector
7
Computer-mediated marketing strategies : social media and online brand communities
6
E-marketing ; Vol. 1
6
Strategic corporate communication in the digital age
6
Contemporary issues in social media marketing
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Digital and social media marketing : a results-driven approach
5
Digitale Kommunikation
5
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
Web 2.0 : neue Perspektiven für Marketing und Medien
5
Digital Business in Africa : Social Media and Related Technologies
4
Leveraging computer-mediated marketing environments
4
Marketing in the cyber era : strategies and emerging trends
4
The SAGE handbook of social media marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Consumer psychology in a social media world
3
Digital advertising : theory and research
3
E-marketing ; Vol. 2
3
E-marketing ; Vol. 3
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Ethical practice of social media in public relations
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Harnessing the power of social media and web analytics
3
Interdisciplinary management research XVI ; 1
3
Marketing analysis in sport business : global perspectives
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Research perspectives on social media influencers and brand communication
3
Successful social media and ecommerce strategies in the wine industry
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
Advertising, promotion, and new media
2
Application of gaming in new media marketing
2
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
2
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ECONIS (ZBW)
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Marketing 2.0-Dienste : innovative Ansätze im Versicherungsmarketing
Schallhorn, Dirk
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 13-22)
.
2008
Persistent link: https://www.econbiz.de/10003784620
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2
Wer kauft im Internet? : Profile und Kaufverhalten der Online-Shopper 2007
Adlwarth, Wolfgang
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 23-38)
.
2008
Persistent link: https://www.econbiz.de/10003784622
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3
Wie Kunden zu Koproduzenten werden : neue Entwicklungen in Open Innovation und Mass Customization
Piller, Frank P.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 39-48)
.
2008
Persistent link: https://www.econbiz.de/10003784625
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4
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
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